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Advocating for young people to engage with virtual worlds as a supplement and not a replacement for in-person connections.
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The goal of Face to Face is to strongly advocate for the importance of forming deeper in-person connections to Generation Z. As the first generation to have been brought up surrounded by the virtual world, they are the generation who connect with this world on a whole new level. The virtual world influences adolescents the most as they are still developing and finding their identity. It is crucial for generation Z to make connections primarily in person and use the virtual world as a supplement.
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The deliverables for Face to Face is a foldable zine with a poster. Generation Z is a group that has been consumed by social media and the virtual world. It is important to create a physical deliverable to emphasize the mission, as doing something digital would be counteractive to the goal of the campaign.
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The researched lenses of history, sociology, and media studies conveyed the shift over time of technology and how a generation who is still developing is impacted by it. Directly advocating for this generation to learn about the virtual -both helpful and harmful, allows them to take control and form stronger connections.